Client
Meggitt Training Systems Canada
Project
Advertising sequence for a naval defense training exercise known as SWARMEX
The Story
This six-cell sequence of print advertising was designed to illustrate a Naval training exercise. In this exercise our client's "swarm" of high-speed attack-craft descend on a fully armed Navy vessel. These unmanned, computer-controlled attack craft are full-sized craft designed and controlled to ram the Navy vessel if possible. This process does not harm the vessel, but leaves a mark similar in nature to a paint-ball impact—just much larger. It's all up to the Captain and his crew to determine if he goes back to port with the "Stain of Shame..."
This ad sequence involved a lot of conceptual planning with the end-goal of the viewer understanding how this Naval exercise is conducted.
The entire sequence was conceptualized with the client through hand-drawn images. The water craft and scene were then computer modelled and rendered to images that have a photographic yet illustrative appearance.
Services Required
- Advertising
- We have one of the strongest teams of creative professionals in the industry. We know how to create advertising that stands out in the crowd and clearly and decisively delivers your brand message. Coupled with our photographic and illustrative capabilities, we have created advertising campaigns using both still and animated techniques. No matter the approach, our products have an impact on the audience and leave a lasting impression of quality, credibility and value through brand messaging.
- 3D Illustration
- 3D modeling and photo-realistic 3D renders can be used as powerful illustration tools. Our 3D illustrations are used to accurately visualize architectural designs, industrial design products, and technical details in marketing materials, training manuals, technical documents, and advertisements.
- Education & Presentation Materials
- These types of materials often require a high level of creative thought, planning and illustrative or photographic resources. All of which we have—in abundance. Large format displays such as trade show materials, interactive displays or online animated processes are all areas in which we excel through stimulating design that keep your brand, message and audience in mind.
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