Meggitt Training Systems Canada
Advertising sequence for a naval defense training exercise known as SWARMEX
This six-cell sequence of print advertising was designed to illustrate a Naval training exercise. In this exercise our client's "swarm" of high-speed attack-craft descend on a fully armed Navy vessel. These unmanned, computer-controlled attack craft are full-sized craft designed and controlled to ram the Navy vessel if possible. This process does not harm the vessel, but leaves a mark similar in nature to a paint-ball impact—just much larger. It's all up to the Captain and his crew to determine if he goes back to port with the "Stain of Shame..."
This ad sequence involved a lot of conceptual planning with the end-goal of the viewer understanding how this Naval exercise is conducted.
The entire sequence was conceptualized with the client through hand-drawn images. The water craft and scene were then computer modelled and rendered to images that have a photographic yet illustrative appearance.
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