Given the difficulty associated with lighting and other factors using traditional commercial photography, 3D illustrations were used extensively.

Working with a 3 dimensional computer model over traditional photography, allows for extreme levels of creative control and lighting arrangements while maintaining the detail and realism of commercial photography.

This project also included an overhaul to the existing corporate mark. This clean new look will continue to add a new modern feel to the previous trademark while retaining much of the original heritage and brand recognition.

Product video sequence and information DVD.

Large format trade show banners.